DeanHouston+ has more than 30 years in B2B marketing, with four offices across the country – Cincinnati, Chicago, Los Angeles and Nashville. Our Nashville office is looking for a Marketing Automation Specialist to help in lead generation, web-based marketing automation and project management. You will be responsible for building, analyzing, proofing and launching email- and form-based marketing automation campaigns for a wide variety of clients.
We have found great success with Marketing Automation Specialists who have the following characteristics:
Analytical – Isn’t data beautiful? Great marketing is part-art and part-science, so you should enjoy diving into data to analyze how campaigns are performing and how things can be improved. We want to be armed with as much information as possible to make educated decisions and recommendations.
Organized – It’s a fast-paced industry and you’ll need to frequently multi-task. You’ll help directly manage the development, daily maintenance and optimization of marketing automation for several clients – so the ability to stay organized is a must.
Strong Communicator – You’ll provide recommendations on the execution of marketing automation and email campaigns, so you must communicate clearly. You may be speaking with people who don’t have a deep understanding of marketing automation and other digital marketing concepts, so you must translate in understandable terms.
Curious – Our clients tend to be manufacturing or other industrial-focused companies. We don’t expect you to come into the position knowing a lot about that world. Or anything about that world. But you should be somebody who enjoys learning new things. You’ll quickly immerse yourself into your clients’ products and markets – learning everything you can.
Marketing Automation – You will help build, analyze, proof and launch email- and form-based marketing automation campaigns. You’ll collaborate with account management and marketing managers to provide recommendations and make sure all campaign activity, website forms and automation-specific tracking codes are functioning properly.
Analytics and Metrics – You will assist in primary source-data platforms (Google Analytics, HubSpot/Infusionsoft, Google Tag Manager, etc.) and actively monitor clients’ digital data. When there are any unusual activity or deviations from expected performance, you’ll act as the first line of defense. Regularly pulling lead generation reports with relevant data based on strategic plans is another critical job duty for this position.
Strategy – You’ll help in the development of marketing growth strategies to find how DeanHouston can build clients’ brands – helping with customer personas and inbound marketing principles to come up with creative ways to shine a spotlight on our clients.